Saturday, 15 November 2014

WalMart wants to be on par with Amazon




Wal-Mart along with Amazon is one of the largest chains of retail Store Company in the United States and all across the world. Wal-Mart operates more than 5,000 stores across the United States. But Amazon is well ahead against Wal-Mart and other competitors such as EBay, Target etc. in terms of quality of products and lower prices. Moreover, it has been a rough phase for Wal-Mart as they are currently struggling to compete in the market. Hence, the company introduced early Black Friday and Thanksgiving deals and discounts to pump up their business strategy.
This year, the company is doing more than Black Friday. It made a new trend of “New Black Friday” which will start a day early and lasts after four to five days. Prior to Black Friday and special day deals, boss of the company has instructed every branch managers all across the United States to match online prices with Amazon. It is a fact that Amazon is a benchmark when it comes to giving quality products at reasonable prices. Hence, the company wants to know if they are on par or well over its peers and competitors. Reuters reported that “WMT Stores Inc. has informed managers of its roughly 5,000 stores across the United States that they can match prices with Amazon.com Inc. and other online retailers.”
The CEO of the company, Doug McMillon said “Being the price leader is an ongoing priority for us and a commitment to our business. And with every year, that is even more important during the holiday season.” The company is doing so in order to give its customers better deal at more discounted price. Hence, the customers of Wal-Mart will now be able to get Amazon's bargain prices as the company embraces price-matching with online retailers.
The CEO further added “We need to continue to improve the customer experience, both in our stores and online, to deliver stronger sales growth and strength our bottom line performance.”

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