Things you need to know before buying Amazon Echo

AMZN has recently announced about its ‘Echo’ which seems like an extremely promising product with the level of innovation it seeks to offer. This product is aided with voice recognition through which the device will be capable to answer certain questions or also perform certain tasks. If you plan to buy AMZN’s Echo then you should know that this product is more targeted towards mining users, their friends and families for deeper visions rather than being an inexpensive speaker device and similar Sir.

In order to understand the purpose behind AMZN for coming up with such a product, one needs to critically analyze their business mechanism. Basically AMZN business is to sell you everything from products you use every day that include clothing,  grocery, health products etc. to highly sophisticated products such as electronics.  In order to sell their products, they require having complete knowledge about you and your preferences. Echo will actually keep a track of your lifestyle individually as well as collectively in a far more streamlined and effective manner. Thus through their product they would be taking an account of your choices and thus sell you products in a manner which you cannot deny.

Here are some ways to explain how the questions you ask might help them structure information about you.

When an individual is making their shopping list through Echo, he will ask the device to add cooking oil in the list. This will not encourage them to come to you and start selling oil but in case you don’t buy it from them, then they might want to know why. Moreover through the list it would track what a consumer really wants building a profile.

The type of questions you ask the device would actually govern what type of a person you are. For instance, if you ask them about vacation spots in Bali then the company can market you a book or a DVD which you can obviously buy from them. In the same manner through this information it can also sell you tickets etc.

For those who will keep echo as a way to wake them up then AMZN can track a person’s lifestyle and start campaigning when he is awake since those advertisement sent during the time he was asleep, would be extremely vague.

Thus ECHO will become your AMZN spy till the time you possess it.