Twitter to boost its E-Commerce business

TWTR is one social media platform that is immensely popular among all age groups. The company which was launched in 2006 has made a long way to success and has many potential active users that help the company to drive substantial revenues.  The company is going to new heights by pushing itself in doing business in more innovative way. The company now seeks to embark on a new venture to do business known as Twitter Offers.

This supports the company’s previous venture in the Ecommerce sector known as the buy button which allowed users to directly make transactions by paying through the buy button available on screen. Like Facebook TWTR is also a company where many entrepreneurs sell their business thus this button added to their convenience where users could simply user their credit or debit cards to make payments. TWTR itself could then benefit from the transactions made by banging revenues in their accounts. Apart from this incentives would also be given to consumers in terms of rewards on their cards.

For instance, once a user goes to buy a certain product and pays through his card a reward in the form of cash is added to his card. When he goes to any store he now does not need to present a voucher to redeem his bonus but the card will already have the payback resulting in more ease. The cash back can then be easily seen on the bank statement in general. The company acquired CardSpring earlier in 2014 and this initiate was thus this was made possible by collaborating with them.

Another benefit for businessmen is that if they start using this facility then they can directly keep a track of the popularity of their product. They will be getting direct response through the forums thus they can either amend if it is not working for them or keep the work going if they succeed.

The company has also taken security in consideration where the cards would be always encrypted and the data can always be removed whenever required. TWTR Offer is now being tested on desktops and mobile phones. If the company succeeds in delivering then eventually they will directly collaborate with brands for the promotion.