Twitter
has been one of the most used and popular social media networking platforms in
the past years. The company went public on the New York Stock Exchange one year
ago and the move was triumphant. The company’s arch rival is known as Facebook
which has kept on growing and growing with every single move. Hence, it will
not be wrong to say that the user database of Facebook is twice or more better
than of TWTR. The company’s main objective ever since it went public was to
stop itself becoming the next Facebook. 
Twitter
officials believe that the company has achieved the objective in terms of IPO
process as well as operationally. The IPO process of Twitter was smoother when
compared to its bitter rivals FB but the company was not on par with its
rivals Facebook operationally. The investors believed that Twitter will become
bigger than Facebook. But on the page and according to results, it looks
absurd. Twitter had 284 million active users at last count whereas Facebook had
more than 1.2 billion. And now not many people believe that Twitter will ever
close this gap.
Quartz
say “although people were questioning Facebook’s strategy a year ago, it now
dominates mobile advertising (alongside Google) and has already moved into
moonshot mode: splashing out on a virtual reality headset maker and planning to
deliver the internet to unconnected, emerging market regions through drones.”
Talking
about statistics and performance, Twitter has disappointed on user growth,
sacked its second most senior executive, hired a new CFO, and started improving
the essence of its product. Twitter has had a problem convincing people to keep
using its product. The company is in the process of shifting gears by selling
the message that its footprint is much bigger than its active user base.
Twitter says “Twitter wants to grow and monetize the vast numbers of people who
view and click on all of those Tweets embedded into news articles and
third-party applications. There are many more of them than active users.”
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