TWTR is facing a tough and in order to overcome this
massacre, the company is trying its best to come up with new strategies that
help in boosting their business mechanism. For the same reason, TWTR has come
in contract with IBM to assist them in making better decisions for their
business by analyzing the data collected by the company of tweets on a
worldwide scale.
The company has come up with a rough draft to present to
TWTR which would allow them to analyze the current business trends and also
deduce the sentiments affiliated to the brand as well as the persisting trend
of the market. Apart from this the company will also look forward to training
almost 10,000 of the company’s employees which will be trained to use Twitter
in an efficient manner.
The prime focus of the company would be to cater to clouds
and data analytics products. Since the company is more focused to conventional
commoditized hardware it would be a major turn over to opt for something more
advanced and it would also take time for them to get immune to the
advancements.
The problem that IBM faces with companies is that they are
still following the conventional ways to do business which separates them from
their niche target audience.
One of the major issues with TWTR was that their tweets were
scattered and those who choose this forum for advertisements can’t really
target their market. Considering this, the company is now working to filter
these tweets out according to geographical and biological basis. For the same
reason, TWTR gave many companies the access to these tweets so that they could
sell them again to corporate clients.
TWTR has previously contacted many companies to help them
sail swiftly but no fruitful result has been observed so far. The company now
needs to streamline its mechanism and for this purpose they believe that their
collaboration with IBM would pave their way to success. The company has also allowed IBM to use this
data while developing software in hopes that this might be a game changer for
them.
IBM claims that "Twitter has created something
extraordinary. When you bring this together with other kinds of information and
leverage IBM's innovations in analytics, Watson and cloud, business
decision-making will never be the same," . For TWTR this is another
milestone to achieve.
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