Alibaba
is one of the largest businesses in the world and make its name in the list of
one of the largest companies currently. Alibaba has had great success over the
past years which have bolstered its domestic and international status and
position. One of its bitter rivals is Amazon. Moreover, Alibaba is now the
world’s largest B2B service provider company. However, Alibaba says it is
nothing like AMZN. The company believes that the Chinese market, United
States market, and other international markets all work in their own different
ways.
The
company says that “Alibaba is discovering that the Chinese and U.S. E-Commerce
marketplace present their own set of challenges, particularly when looking at
the urban versus rural market audiences, but the Chinese E-commerce giant
believes tapping into a niche market, like farmers, can help boost its online
users and sales growth.” The CEO of the company, Jonathan Lu explained that the
company wants to make to most of its growing business and growing online market
place. He wanted to take the company, products, and its sellers to a whole new
level.
Jonathan
Lu further added “Alibaba is using its growing online marketplace to encourage
those in rural areas, like farmers, to sell online. In China, 34 percent of
people in urban areas use E-commerce compared to only 9 percent in rural areas.”
Despite of such a big ratio difference between the utilization of e-commerce
between urban and rural areas, the CEO and the company sees this as a big
opportunity to bring farmers and other rural sellers online to sell their
products. The company believes that this will allow farmers to have a space in
the global online marketplace to sell their products, making it less important
for Alibaba to target shoppers in the urban market.
In
the past few months, the goods and products which have been sold on the company’s
marketplace has exceeded over $90 billion. Alibaba has eight major businesses —
Taobao Marketplace, Tmall, Juhuasuan, Alitrip, AliExpress, Alibaba,
1688 and Alibaba Cloud Computing — but most of its revenue comes from
online Chinese marketplaces, Taobao and Tmall. Alibaba reported that 8.5
billion sellers use Taobao every year.
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