The unlikely partnership of Twitter and IBM

Twitter is going through a rough phase in recent times and the company is trying hard to keep up with the market pace and come back strong. Hence, the company is trying its best to come up with new strategies that help in boosting their business mechanism. Therefore, in order to achieve its objective, Twitter hasplanned to collaborate with IBM to assist them in making better decisions for their business by analyzing the data collected by the company of tweets on a worldwide scale.

This is a very unlikely partnership between Twitter and IBM. According to B2C, they believe that this deal will revolutionize business intelligence. But “they seem like an unlikely pair, the team could end up being quite natural, as IBM’s vast processing power and far-reaching and extensive business and enterprise connections are a perfect complement to Twitters huge stores of data, the huge majority of which are sitting in data centers across the country, more or less unanalyzed.”

However despite of being a very unlikely pair in the market which signed a collaboration deal out of the blue to improve business intelligence, it is believed that together these companies will benefit small businesses and executives in growth companies as their services will turn out to be critically important and crucial.

The impact of the announcements that have been made can be extremely outrageous as well can restructure the existing paradigms. Chris Moody who is an executive at Twitter was extremely content with how this deal has progressed and with sheer enthusiasm claimed that the future of this application is "nearly limitless". He also made predictions that in the years to come “Every significant business decision will have Twitter input.”

According to the deal between both parties, IBM will gain full and unrestricted real time access to all public tweets, as well as and archives of past public tweets. For example, through the analysis of Twitter scientists will be able to learn more about different information in detail such as how widely earthquakes are felt. The term “real time access” means that data and information from Twitter has been used for these purposes before, they were all based on analysis of historic tweets, not real-time data. Hence it will help more to provide information on big radar.