EBay
is one of the biggest retail store chains in the United States. It has been
doing a great business over the years but the company has fall behind Wal-Mart
and Amazon in recent times. Despite of struggling a lot to revive its business,
the company has various plans for its future. Hence the company has now planned
to renew its online strategies for consumers to make future purchases. The
company decided to design a new app for consumers which will help in easy
shopping.
As
it is believed that mobiles and tablets are two of the easiest ways in terms of
navigating websites and applications, the company decided to make a newredesigned app of EBay which would help the consumers in shopping. According to
the company “the mobile experience, particularly in the tablet market, is rapidly
becoming the preferred way to shop globally. Over 30 percent of US shoppers and
50 percent of users globally are using phones and tablets to pick out ready to
buy items instead of bidding on the e-commerce site.”
However,
after looking at the newly redesigned app, the customers and the users of
EBay’s app are disappointed. Furious with a redesign that they say forces
shoppers to browse through products they have little interest in, eBay users
have trashed the company’s redesigned iPad app over the last few days.
It
is believed that the new app of the company only received an average rating of
one and a half stars out of five stars with more than 2,100 reviews by the
users. When compared to the previous version of the app, the new app is failing
as the previous one had four stars at average. However, EBay has not commentedanything over the reviews and criticisms from the users. According to one user,
it is mentioned that “[I]t’s as if the thing has been purposely designed to
make it as hard as possible for a buyer to find and watch those items that
really interests him, or for a seller to see the status of his various listings.”
Hence
in a nutshell, people who used to shop via mobile or tablets are disappointed
with the poor design of new appp.
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