Alibaba working on its expansion

Alibaba is known as the leading company of China. It is one of the largest e-commerce companies in the world and the largest B2B Company in the world. The company provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. The founder of the company, Jack Ma, has worked really hard in order to bring the company where it stands today. The company has been showing positive results in the market and is posting strong results to maintain its stability and keep growing as the fastest growing business in the world.

After making a great impact in the market in a short span of time, Alibaba planned to work on its expansion. Hence, Alibaba along with Haier Electronics launched its Internet TVs in China. In the past few years, Alibaba has done its business through computers and mobile phones. Now the company moves on to captivate another technology to capture the market. Alibaba Group is expanding into the living room with new Internet television sets, complete with shopping and entertainment features.

Wall Street Journal says “Alibaba and its partner Haier Electronics  launched new TVs in China Wednesday that provide users with access to the e-commerce company’s Taobao and Tmall online marketplaces as well as movies and video games. The new TVs with Haier represent Alibaba’s renewed push into the Internet TV market.”

In 2013, the company launched a smart TV in collaboration with the Chinese TV manufacturer named Skyworth. However, it did not even make a slightest impact on the market and hence there was no traction gained on that product. It was because its online offerings of entertainment were very limited.

The company officials said “the new Internet TV’s online shopping mall offers selected items sold by a limited number of Taobao and Tmall merchants who have already earned high reputation scores on the websites. Only the merchants whose products and services have met high standards will be allowed on the TV platform.” Hence as the company has said so far, there will be over 200,000 items available for selling.