EBay has different plans prior to Christmas

EBay is one of the biggest retail store chains in the United States. It has been doing a great business over the years but the company has fall behind Wal-Mart and Amazon in recent times. Despite of struggling a lot to revive its business, the company has various plans for its future. Hence in order to revive its business like old times, the company has different plans and has planned its road to Christmas. The company is an online retailer which is planning to expand with bricks and mortar stores.

Online shopping platform EBay has converged with its offline retail peers by opening pop up stores to offer instant shopping to beat the Christmas rush and ensure delivery before the crucial date of December 24. According to Australian news, EBay has launched its first Australian interactive store on the forecourt of Customs House, Sydney for the next four days. It is not only EBay which is planning to do this but another online shopping platform Groupon will join hands too.

Sydney Morning Herald’s journalist Carolyn Cummins reported that “Groupon has taken a short term lease of the former golf range store in Elizabeth Street to offer customers the option to buy in-store and collect instantly, or buy online and pick up at a time convenient to them.” The stores of both companies will beoffering block buster deals and more than 20 products offers of up to 70 percent off. There will be an option to increase the selection to 30 products in the lead-up to Christmas Eve.

The spokesperson of EBay Company believes that this will be beneficial for the company and it is a good initiative taken. According to EBay’s in house survey, it is believed that Sunday will be the busiest shopping day for the year, with estimates six items will be purchased online every six seconds, based on previous year sales, forward orders and eBay's own traffic trends.

According to her, “This is the future of shopping – bringing the world of online, offline, and creating a seamless shopping experience for people to browse items in the windows, then shop them directly from their mobile.”