Netflix Inc. is rapidly expanding throughout the world. The company is the online streaming giant that has disrupted the television industry in an attempt to cut the cords of viewers. The streaming service offers its services in more than 50 countries and now it has nearly 62 million plus paid subscribers on its platform. Recently, it has focused mostly on expansions and less on generating profits and revenues. However, after adding many regions in its pipeline and actually expanded in some of the countries. The latest additions were Australia, Cuba, and New Zealand along with China to be the next.
Netflix’s expansion in China is said to be the most hyped and talked about in the streaming industry. Now reports are coming that Netflix is planning to make its way in India. The Indian population loves watching movies and streaming online video content. Furthermore, the trend of streaming in the region is growing substantially in recent times. Even then there is a lack of online movies and TV shows’ streaming services in the region. But, sources suggest that ‘a consistent impediment in the recent past, in addition to licensing hassles, has been the long debate around net neutrality in India.’
According to a reported published in the Times of India, it stated “US-based Netflix, has firmed up plans to enter India by 2016, according to people familiar with the matter. This has sent domestic DTH players into a tizzy with some of the major ones chalking out strategies to diversify beyond television. On the cards are iconic shows including Buniyaad, Nukkad and Malgudi Days on various mobile devices across iOS and Android.”
The streaming service has vowed to be in each and every country of the world by the end of 2016 along with totally decimating the traditional television trend and make a new market of internet TV only. Netflix also seeks to pass a huge number of users by the end of 2019 in order to sustain its market position and status.
Whenever Netflix eyes to enter a certain market, it imposes great threat on the traditional pay TV cable business operators as well the local established businesses in the same sector. The report that was published also quoted a spokesperson of Netflix “We have said we plan to be nearly global by the end of 2016. We have nothing else to share at this point.”
Local Direct Broadcast Satellite owners (DTH) such as Tata Sky has already started to make a plan and work on it in order to bring Netflix to the masses once it is all set to launch
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