Alibaba Group Holding is the largest B2B business in the world. The Chinese e-commerce giant has been the center of attention recently where it was accused of counterfeiting goods on its online marketplaces more than once. The latest accusation was made by the luxury brands that were concerned about their products.
However, the online retailer came ahead and mentioned the safety measure in order to combat the counterfeiting goods issue, but it is recently facing immense criticism that it is not doing enough to battle counterfeit. Hence, it has revamped its strategies to do it.
According to Wall Street Journal, Alibaba Group revamped its strategies completely in order to remove problematic listings from its famous online marketplaces. “Under the new rules, global brands that have been highly accurate in flagging fake goods on Alibaba’s Tmall and Taobao will have their complaints reviewed in one to three working days, compared with five to seven days previously”, reports Wall Street Journal.
Furthermore, the company says that all the global brands that will be signing up for this program will also have a representative that will help in reviewing and dealing with their complaints regarding counterfeits.
The new latest program of the company is named as ‘good faith takedown’. It has declined to disclose any details regarding how many brands and their names have signed up for this program. The good faith takedown was effective from April 1.
The corporate giant believes that the steps that it has been taking are only to enhance and refine its anti-counterfeiting operations in the online marketplaces; specifically Tmall and Taobao. A few experts and professionals have agreed to it and welcomed this program, but the others are not in favor, as they feel that this will make the process of filing complaints more complicated.
This is not a new problem for Alibaba. For a very long time, the company is facing problems regarding counterfeited goods and numerous accusations regarding it as well. The Wall Street Journal adds, “Although public scrutiny has increased since the company raised $25 billion from global investors last September in the world’s largest initial public offering.”
Alibaba is the largest company in China, which is also tapping the United States market lately in order to expand its business. In the overseas market, it has not yet made a staunch mark but it wants to bolster its international presence in the world’s largest economy.
Apart from making a new book of rules and regulations, the company is promoting and fostering local brands as well.
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