According to a recent survey advertisers are making strategies to increase their ad spend on social networks websites like Facebook, Twitter, LinkedIn and YouTube.
Spending on social media advertising continues to surge and the big three namely Facebook Inc., YouTube and Twitter Inc. are still dominating. According to a latest assessment done by Ad Age specifies that companies wish to intensify their advertisement spending with all these social network companies.
Now days, advertisement on social media are becoming significant for every business. In a report last week, RBC Capital analysts scrutinized the survey and commented on the results that how important it is for the foremost social media sites.
An important aspect noted by them was the fraction of participants who thought social network made up below 10% of its budget related to marketing has plunged to almost 48%. During the last two surveys, the responses were 50% and 62%.
RBC analysts believes that the spending on advertisement is most likely to increase dramatically, as almost 75% respondents of the survey conducted in February replied that they anticipate their spending to increase on social media network. However, 25% of the participants believe that it will stay as it is while just 1% believes that it will go down.
The study pointed out that Google Inc. is the topmost company in regards to return on investment as this question was split with every advertising online platform. Facebook joined Google at the top, however, Twitter, LinkedIn and YouTube were at the center and AOL and Yahoo were the lowest in getting return of the investment.
It’s not surprising that mostly advertiser of Facebook that accounts for 62% are willing to surge their spending on social websites. It also mentioned that nearly 54% of Twitters advertisement will increase by the same platform advertisers. However a slight percentage of advertisers responded to minimize their expenditure on social media sites.
The Royal Bank of Canada analysts noticed that survey results were positive for Facebook as majority of its current marketer’s plans to extend their spending on social network and the maximum percentage of advertisers outlaying almost 21% of their total marketing budget on Facebook.
More than 50% participants think that their investment return has increased during the past six months. The study also indicates the traction in video ads.
The major issue for Twitter was the decrease in previous survey results. Also the company had the lowest result in allocation of ad budget and estimating future expenditures. However, the optimistic areas are apparent return on investment and tactics to grow budgets.
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