Netflix is spending more on content than ever, and the amount spent by the company is much more than that of Discovery and BBC but less than Sky.
Ben Keen a Chief analyst at IHS Technology said, Netflix Inc. started
making orignal content in the year 2012 and up til now has spent more
than BBC on orignal programming. He added that these spendings have
made Netflix surpass those of Discovery but slightly less than Sky
mentioning that rights of sports were obtained on high costs.
In a
session named"The story behind the numbers" Keen while speaking made a
comment that a major amount on content was also spent by Amazon Inc. the
streaming company user's subscription is directly proportional to its
spending on the content, as recognized by Keen.it was perceived that
increase in any of the them will led to an increase in the other also.
While
discussing the viewpoint of the streaming media industry, he stated
that world-wide online videos revenue, driven by advertising and user
subscriptions are most likely to increase to double digits by the end of
2018. The Europe Middle East and Africa region (EMEA) has over 40
million of Subscription Video on Demand subscriptions with almost 50% of
standardized online services. Local production receives a scanty share
of 20% of the content produced by Netflix, but it is most likely that
the number will increase in coming weeks, as reported in the news of
Broadband TV.
During the last ten years, value of over €12 billion
has been supplemented to the cable market of Europe that has multiplied
at this period of time. The analyst pointed out that the streaming
industry on the whole has witnessed a fair growth during the previous
years, but because of this growth cable operators are falling short of
subscribers.
Netflix is looking forward to invest more in content
business. In order to capitalize on that, it plans to issue $1.5 billion
in notes. Likewise, during the company's fourth quarter earnings
report, Chief Executive Officer, Reed Hastings disclosed its strategy of investing more in original content programming.
Mr. Hastings said, "Over the next few years we expect to continue financing our original content expansion with long-term debt."
As
reported by S&P, as of 31st December, 2014, the streaming
service company had almost $9.5 billion in commitment of streaming
content in contrast with $7.3 in 2013. Due to its content programming,
the company got nominated for Emmys and various other awards. It will be
stimulating to witness how well the Netflix will manage its investments
for its plan of expanding the services in more than 200 countries
before 2017.
Netflix stock was trading at $438.40 on Friday market close.
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