Wednesday, 18 March 2015

Netflix Inc. Spending on Content surpassed BBC and Discovery

Netflix is spending more on content than ever, and the amount spent by the company is much more than that of Discovery and BBC but less than Sky.
Ben Keen a Chief analyst at IHS Technology said, Netflix Inc. started making orignal content in the year 2012 and up til now has spent more than BBC on orignal programming. He added that these spendings have made Netflix surpass those of Discovery but slightly less than Sky mentioning that rights of sports were obtained on high costs.
In a session named"The story behind the numbers" Keen while speaking made a comment that a major amount on content was also spent by Amazon Inc. the streaming company user's subscription is directly proportional to its spending on the content, as recognized by Keen.it was perceived that increase in any of the them will led to an increase in the other also.
While discussing the viewpoint of the streaming media industry, he stated that world-wide online videos revenue, driven by advertising and user subscriptions are most likely to increase to double digits by the end of 2018. The Europe Middle East and Africa region (EMEA) has over 40 million of Subscription Video on Demand subscriptions with almost 50% of standardized online services. Local production receives a scanty share of 20% of the content produced by Netflix, but it is most likely that the number will increase in coming weeks, as reported in the news of Broadband TV.
During the last ten years, value of over €12 billion has been supplemented to the cable market of Europe that has multiplied at this period of time. The analyst pointed out that the streaming industry on the whole has witnessed a fair growth during the previous years, but because of this growth cable operators are falling short of subscribers.
Netflix is looking forward to invest more in content business. In order to capitalize on that, it plans to issue $1.5 billion in notes. Likewise, during the company's fourth quarter earnings report, Chief Executive Officer, Reed Hastings disclosed its strategy of investing more in original content programming.
Mr. Hastings said, "Over the next few years we expect to continue financing our original content expansion with long-term debt."
As reported by S&P, as of 31st December, 2014, the streaming service company had almost $9.5 billion in commitment of streaming content in contrast with $7.3 in 2013. Due to its content programming, the company got nominated for Emmys and various other awards. It will be stimulating to witness how well the Netflix will manage its investments for its plan of expanding the services in more than 200 countries before 2017.
Netflix stock was trading at $438.40 on Friday market close.

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