Amazon Inc. is one of those companies that really like to expand its product categories. The company was initially known as an online retailer, which is now the world’s largest online retailing company. It further expanded its business category and entered the smartphone and cloud computing businesses. According to recent news, it seems that the online retail giant is all set to make its way in the tablet business as well. The company will be launching a medium end inexpensive tablet that would cater the normal needs of a tablet user.
Amazon has named it as a ‘Fire’ tablet as well. The company named its first smartphone as a ‘Fire’ Phone too, which did not do much business since its launch. In the market, companies like Apple and Samsung currently make high-end tablets. Apple iPads are extremely overpriced and a normal individual might not be able to afford it. The quality is top notch but the price tag is on another level as well. Know that the least expensive iPad is priced at $269. Amazon has targeted this market. Its Fire Tablet is available for only $50.
The tablet has a metal body and its design cannot be compared to that of Apple iPads. Furthermore, its processor is a bit slow as well along with a smaller screen size. However, if you are comfortable with average performance, graphics, and screen display or resolution, then this tablet does deliver amazing value. Fortune puts the situation in this way, “A price tag like that makes it hard to gripe about the Fire’s flaws. You are buying a Ford Fiesta, here, not a Lexus. Both will get you to your destination; one just does it slower and without all the bling.”
The company is still focused to keep selling all of its movies, TV shows, music, and books instantly, which are not included in its Prime program. However, it believes that its new Fire tablet can do wonders alone in the market. According to Fortune, the company expects all Fire tablet buyers to have a Prime subscription. Amazon Prime membership is available for purchase at a price of $99 where it offers a lot of free content with it such as music, movies, TV shows, books, and an excellent two-day shipping service to its members.
Amazon, at this moment, does not want to compete with Apple in the high-end tablet market. It has targeted a perfect audience that is looking for an inexpensive average tablet.
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