Twitter Considered Being A Promising Gamble In 2015

From the last few weeks, Twitter Inc. has been thrown into a pool of serious criticism. However, based on the changing aspects of social networking; online news media and the company’s ability have retained shareholders interest on the way to micro blogging platform this year.

The current era of social network has been the reason for the expansion of services and platforms, which are now considered to be an important part to change the perception, start mass movement, and redefined the way people connect and interact with the rest of the world.

During the last decade, Twitter Inc. and Facebook has been at the front to witness the changes took place in the world through social media. In an attempt to cope up with the problems in the plugged up and fastest growing social network, Twitter has provided a platform to the world for  quick news distribution, micro blogging, getting to know people and business from all over the world, sharing content. Twitter also started innovative trends, to provide awareness to the users about politics, sports, and businesses.

However, things are not measure so easily by The Wall Street, especially when there are huge criticisms on a company for not putting efforts towards user growth, where billions are on stake.

There has been news for past several months about the company’s performance related to user growth, monetization, user base, financial performance, ad revenue and more importantly the future guidance. The biggest distress for the company and investors is steady logged-in user base growth.

During the fourth quarter of 2014, Twitter ad revenue per user grew by 65% against Facebook, whose ARPU increased by 35% only. The average ARPU has out-shined over the years and company believes that it will increase more in future.

Twitter is in competition with linked-in, Facebook and its Instagram and others. Majority of the investor complains about the steady growth of company’s user base, by mentioning examples of its competitors. However, the investors are not well aware of the fact twitters has entirely different business model than these companies. Facebook is considered as a biggest threat to twitter, but despite of all this we overlook the element that Facebook business model and platform is mainly for socializing not for broadcasting and micro blogging like twitter.

Twitter has been continuously putting efforts to grow its user base by making the sign-up process simpler, while also planning of reducing 500 million inactive users from the data base.

Facebook Releases Breakthrough Switch Platform

Facebook Inc (NASDAQ:FB) has come up with a device that is reportedly one of the biggest advancements made in the tech industry, a hardware device called the Open Source Modular Switch Program. This device is built to make internet usage a lot cheaper and speedier than it already is.
According to technology experts, this device can bring improvements in the internet surfing by a huge difference and make massive developments in the performance of the cyberspace. This switch is created for the purpose of directing traffic flow throughout the internet. Also, this switch has also been deemed as being more reliable.

These switches are at points where fibers and wires, which are connected to computers, meet and create intersection points. These switches help information to flow freely and without distortions. Having said that, the usage of switches has been ignored due to the fact that switches have previously proved to be not very reliable or intelligent if compared to a human being.
Facebook has decided to bring a revolution in this case. The switches that were formerly deemed unintelligent are now being made into more smart beings by the social networking giant which will now handle all the traffic flow on the internet, something that was previously being done by computers. If things go according to plan for the Facebook, then this new switch introduced by the company will lessen the burden for computers and will be solely responsible to for guiding traffic flow and will therefore work more efficiently.
The social media giant has also launched racks and power supplies to work with these switches. Its new venture to make productive changes on the internet is clear as the switches that are already available in the market are not compatible to work for a user base of over a billion people of the social networking site.
Another reason why the company has decided to invent their own customized switch is because the companies which are already provided satisfying switches usually have a closed source which can be operated only by those companies which have spent time in building the switches up.
Facebook has introduced its own set of customized switches as they wish to gain more control over the traffic flow on the internet. Besides that, Google Inc. and Amazon.com have made private switches way before the social networking giant even thought of creating them.
The social networking website aims to make data center cheaper and obtain more control over the internet usage and improve their future designs.