Facebook Live Surfaces To All Users

Facebook Live Videos can be the next big thing for the company.

Facebook Inc. made an announcement that its live streaming video service will surface to all its users who have their latest application installed. Facebook Live surfaced via the Mentions app where the launch was limited to a niche audience (public figures). The company has now expanded the user base encompassing iOS and Android users of Facebook.

As per the social media giant, the feedback it has gotten has from consumers has encouraged it to surface the app for the masses.

Facebook has come up with the functionality of allowing Events and Facebook Groups to go live. All those who have similar interests can access live videos of the recent events in case they miss out on them. The option can act as a great platform for events and startups that need such publicity and limelight to pull off a successful event. It is a common observation that Facebook users’ makes events and groups for birthdays, thus all those who are not attending can see the action live. Moreover, fitness groups will also benefit as they can now broadcast classes for all those who cannot show up.

The company seems to be devoted to this new platform thus it is also making it interactive and immersive by adding Replay comments, Live Reactions, and Filters. The Live Reactions will be similar to Facebook’s recent feature “Reactions” where user can express their Love, Haha, Sad, Wow or Angry on the live streams. Since every reaction acquired matters thus the company will make use of the user’s profile picture along with an animation so that broadcasters exactly know how one is feeling. Apart from making use of Live Filters, the broadcasters can draw or doodle on the videos.

The tech giant wants as many users as possible to watch live. Thus, they have also added an option to help those users who wish to invite their loved ones to a broadcast. A push notification can be sent through the help of the invite icon to get friends onboard without the need to close the broadcast video. The mobile app also has another tab that has a video icon placed devoted to live videos. This tab comprises of all the broadcasters that are popular along with all those subscribed by the users. The tab can also be used to go through non-live videos which clearly highlight the company’s devotion to video based content.

On the desktop version of Fb, Live Map has also been added that particularly caters to the visual representation of live broadcasts. In almost 60 countries, users have been given the leverage to initiate lice video videos. Having a map present is a smart and creative way to gauge the various areas around the globe that are having live broadcasts at any instance. The new metrics can be used by all those pages who share live videos.

Hence, Live videos can be the next big thing for Facebook who is striving hard and trying out different means to increase video viewership on its platform.

Facebook Adds 36,000 Telenor Employees

Facebook has added 36,000 Telenor employees for Facebook at Work.

Facebook at Work- which is the corporate platform derived by the social media giant enables businesses to establish their own social networks that are secure. The company has been successful in having 60,000 firms on the waiting list while it is still in closed beta.

Facebook Inc. is geared up to launch this service globally along with various new features such as an app platform by the end of 2016. The company is proudly announcing its collaboration with Telenor, a wireless network carrier service based in Norway with operations in 13 countries globally- its new big client. After this, the company will have 36,000 employees worldwide.

The President and Chief Executive Officer of Telenor Group, Mr. Sigve Brekke told TechCrunch that Telenor has been one of those companies which tried the product in coherence with a bigger collaboration with the social media giant. The idea is to transform the way people work internally. This encompasses not just how one communicate to employees but making use of groups so that the contemporary work structure gets modified and we get better communication in return.

The company chose the social media giant since many employees already use the platform and are comfortable with it. Be it on desktop or in the regions where Telenor is operations on mobiles.

Telenor is rendering its services in emerging markets like Myanmar, Pakistan, India, Bangladesh along with minor stakes in 14 more companies. The wireless giant is said to be the eraly collaborator on ventures like Free Basics along with the efforts Facebook has been making in terms of engineering to expand the reach of its mobile network like Infra (which was launched during the Mobile World Congress).

There are presently almost 450 companies that are making use of Facebook at Work where more and more companies are being added on a steady pace. The reason why each and every one are not being highlighted is that Telenor is notable amongst them all.

Julien Codorniouo, the head of Facebook at Work’s global offering claims that Telenor is the biggest enterprise to join forces with them to date. The service is a global network carrier. There other companies who have plans of doing so but so far it is just Facebook.

And to have a carrier also means that the company might want to grow its consumer base in the future. Carriers generally have a strong hold in the Information Technology business where services are retailed which is present on their network. Thus, making them a sales channel for the social media platform.

One of the core reasons that a channel carrier makes perfect sense is that it can assist the social media behemoth to scale its business without the need of scaling its own employees. As per the company, sales is said to be that area which is considered to be the major bottleneck for the firm whilst they are striving to scale the enterprise business. Hence, the collaboration makes perfecr sense for Facebook considering the long term prospects.